After a while we all start to sound the same.
If you’ve been in the online business space for very long you know exactly what I mean…
It’s like I woke up one day, and it hit me – I’m wasting so much time trying to use the buzzwords and stick to my niche, building a business that doesn’t even make any sense to me. What am I even doing?
At the end of the day, why the hell am I in the business at all?
So I went back to the beginning and asked myself one question: Why did I start this business? I know it sounds cheeky, but it is what it is. I just went back to my BIG WHY.
Here’s what I came up with (and I’m sharing this process because I hope it inspires you to re-evaluate too).
I have worked in consulting since 2010 and 98% of the companies I helped were men-founded, men-led, and men-operated. So I started my business as a tribute to my mom with a sole mission to balance the scales. She raised us as a single, working mom – and she sacrificed everything to give us a great life. It’s my dream to help women who don’t have access to as much funding, support, and education as they need. When women are pushed into this corner, we have this incredibly resilient response… We create our own spaces! That’s where value-driven entrepreneurship comes from, and it’s why I genuinely love being in the consulting business.
I pride myself on providing customized experiences and tailored-to-you strategies, so why mine wasn’t custom-made?
If the purpose is to support women who come in all shapes and forms with varying backgrounds and priorities, to support them when they build their own path, why was I trying to blend in?
So here. No more keeping up with all the social media trends and buzzwords. No more coaching websites that look like cookie-cutter copies.
I’m burning it all down and starting over.
Although I use coaching tools, I’m terrified of calling myself a “coach” because of the misrepresentation in this space. I made the extra effort to get accreditation as a business coach, to increase my qualifications… but I still worry that the word “coach” has lost its value in the online space.
So here are my key takeaways from this season in business:
After noticing all of these red flags, I made the hard call to burn it all down. I’m rebuilding something I can be proud of, and I’m doing things my own way this time! I hope you’ll join me.
YOU HAVE SEEN OUR CLIENTS IN
EMAILS YOU WILL ACTUALLY WANT TO READ