WEEK 1 - BUSINESS FUNDAMENTALS
Create a strong foundation for your business through performing a SWOT analysis, identifying your brand values, and establishing your brand vision and mission statements.
WEEK 2 - OFFER SUITE DEVELOPMENT
Strategically outline and price each service/product your business offers, and develop your company’s offer matrix.
WEEK 3+4 - FINANCIAL OVERVIEW
From budgeting and bookkeeping to cost of goods and P&L reports, confidently be able to speak to your business finances and make financial projections for the year.
WEEK 5+6 - TARGET AUDIENCE + MESSAGING
Clearly define your client personas and be able to articulate the value and promise of your offers to help you sell with more ease.
WEEK 7 - MARKETING STRATEGY
Comprehensive omni-channel marketing strategy and plan to help you know what to do when to increase your visibility and convert leads into paying customers.
WEEK 8 - CONTENT STRATEGY
Understand your content pillars - what to talk about, how to talk about it, and what to post on social media - so that you can position you and your business as a trusted resource. Lip Syncing reels doesn’t work for everyone.
WEEK 9+10 - CLIENT JOURNEY
Audit your current client journey and identify missing components to help increase conversion and retention into your programs. Create a magical experience your clients would appreciate.
WEEK 11 - CEO CAPACITY
Prevent burnout by implementing time management strategies, pre scheduling time off for the upcoming year, and learning how to better balance work and life.